While many stylists-turned-salon owners do OK running their own shops, their salons could be doing much better if they took the time to really invest in the mechanics of the business.
This is what Amy, salon owner in Queens, NY did to increase her salon revenue by 17%. She realized that her existing clients can provide the most bang for her valuable marketing buck. She already convinced them to come in her door. Therefore, she should take full advantage of this captive audience.Read More